Challenges & Solutions
Where truConsent makes the difference.
The challenge
Every tracking script is a consent obligation
Retargeting pixels, analytics tags, and personalisation engines load on every page visit — most do so before a user has consented to anything. Under DPDPA, that's a violation from the first page load. Platforms found non-compliant face penalties up to ₹50 crore per incident for missing cookie consent.
truConsent
truConsent's consent banner holds every non-essential script until explicit opt-in is captured. Consent records are timestamped, purpose-specific, and exportable. Extremely configurable — banner logic, consent categories, and notice language can all be tuned per platform without code changes.
The challenge
Marketing consent isn't one checkbox
Email, SMS, WhatsApp, and push notifications each require separate opt-in under DPDPA. Pre-ticked boxes, bundled consent, and platform-wide marketing toggles are prohibited. Platforms that haven't separated these are non-compliant by design — and re-engineering mid-campaign is expensive.
truConsent
truConsent captures marketing consent at the channel level — configurable per channel, withdrawable independently, and scalable to millions of users. When a new channel is added, it slots into the existing consent architecture without rebuilding from scratch.
The challenge
New product lines and partnerships trigger re-consent at scale
D2C brands launch new categories. Marketplaces add data partnerships. Quick-commerce platforms introduce personalisation features. Each new use case either needs existing consent to cover it — or a re-consent campaign for every user whose consent doesn't. Most platforms can't tell the difference.
truConsent
truConsent tracks consent at the purpose level across your entire user base. When a new purpose is introduced, the platform identifies exactly which users need to be asked and which don't — so re-consent campaigns are surgical, not scattershot, and don't unnecessarily disrupt customers who've already consented.
The challenge
Vendor data sharing requires documented agreements for every processor
Analytics vendors, logistics partners, payment processors, and ad networks all receive customer personal data. DPDPA requires a written Data Processing Agreement with each, specifying exactly what data is shared and for what purpose. Most platforms manage this over email and spreadsheets.
truConsent
truConsent's Data Processor Management module handles vendor DPA compliance in one auditable workflow — onboarding, controls verification, periodic reviews, and contract clause checking. No more chasing DPAs over email threads that don't produce evidence.